Aubrie Rice Design
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Evergreen BizLink

 Evergreen BizLink

 
 

Evergreen BizLink, previously Washington State Microenterprise Association, is an organization dedicated to providing tools for economic development to Washington’s small businesses. They strive to help businesses innovate, succeed, and create economic vitality and a strong sense of place in their communities.

 
 
 
 

Process

In an effort to foster connectedness throughout Washington state it was important to the organization to incorporate colors and symbols that represent community resources and both western and eastern Washington. Blue and greens characteristic of water and trees of western Washington and warmer colors representing plains and sun of the eastern part of the state. Early renditions of the logo present some literal depictions of hands joining together, eventually leading to an abstracted rendition for the end product.

 
 

COLOR

 
Evergreen BizLink brand colors
 

Type

 
 
 
 
 

Stationery

 

Collateral

 
collateral materials for Evergreen BizLink brand